Wednesday, 29th June 2011, Tbilisi, Gruzija
Gorenje's design promoted in Georgia
On 22 June 2011 Gorenje teamed up with the leading home appliance retailer Elit Electronics from Georgia's capital Tbilisi to organize a special event, promoting Gorenje's designer line home appliances. The spotlight shone on the collection of kitchen appliances designed by the New York-based designer Karim Rashid.
The event was attended by approximately 300 retailers, designers, media representatives, and celebrities from the public life in Georgia.
Gorenje has been present in the market of Georgia, a country with a population of nearly 5 million, since 2006, offering the consumers free-standing and built-in appliances of medium, upper, and high-end price segment. This year, sales revenues are planned at EUR 2 million, which is 50 percent more than in 2010.