Wednesday, 21st September 2011, Velenje / Lyon
Gorenje participating at two fairs in France
Following the successful presentation at the IFA Fair in Berlin, and at the MOS Fair in Celje, Gorenje continued its fair presentation activities from 10th to 12th September by participating at the PRO 2011 Fair held at the famous Euroexpo venue in Lyon, one of the 20 top exhibition venues in Europe. In addition, on the 18th and 19th September Gorenje participated at the EXIAL 2011 Fair, also taking place in Lyon.
Both fairs are based on professional orientation, intended exclusively to the power appliance distribution channels, and both at the PRO and the EXIAL Fair Gorenje participated with all three production lines: cooling, washing and cooking line of products. Main focus was, however, placed on cooling appliances of Gorenje, among which the Retro line of refrigerators is the absolute popularity winner among French customers. Designer line of products was represented by the Simplicity line, and novelties were led by the new generation of dryers with a heat pump, and cooling appliances of the A+++ energy class.
On both fairs Gorenje representatives had meetings with over 2000 sales people from entire France. »Our set objectives were realized at both fairs. As regards the Pro Fair we increased our sales deals for 40% compared to last year, whilst at Exial we managed to maintain the sales volume at last year level. Buyers showed interest for all our products, especially the new generation of dryers attracted lot of attention« says Mr. Tassadit Ait Si, Head of Marketing in Gorenje France.