Thursday, 25th September 2014, Velenje, Berlin
Another successful appearance for Gorenje at the IFA tradeshow in Berlin
Showcasing the new generation of HomeMade cooking appliances
Gorenje is pleased with its seventh appearance at the IFA tradeshow, the largest international event dedicated to consumer electronics and home appliances. The company finds the turnover at their exhibition area successful as they were visited by many business partners and customers from across the world.
Gorenje showcased its new generation of cooking appliances that bring together the needs of the modern user and the advanced solutions developed by Gorenje engineers, scientists, and designers. The new generation of HomeMade ovens, cooking hobs, kitchen hoods, and microwave ovens, made in Europe, is based on advanced cooking technology, and it sports an appealing and harmonious appearance backed by the finest materials. The development of these appliances was particularly focused on healthy lifestyle. They also stand out with ease of use, increasing level of automation of procedures, and energy efficiency. All novel features are the result of Gorenje's in-house development and design. These products will be available in the coming months.
Owing to international attendance, extent, and tradition, the IFA tradeshow, celebrating its 90th anniversary this year and cementing the reputation of the leading event in consumer electronics and home appliances, is an excellent opportunity to present new developments, sign deals, and win new customers. This year's IFA was attended by 1,538 exhibitors which saw a total of EUR 4.25 billion worth of orders placed in the six days of the fair. The fair attracted more than 240,000 visitors and 5,900 media reporters and representatives.
Gorenje has already announced its attendance at the next year's instalment of the IFA tradeshow which is to take place from September 4 to 9, 2015.