ASKO, the global, premium appliance manufacturer, is showcasing
new exciting products at the Milan kitchen trade show EuroCucina 2018 in Italy.
The products in focus are a new dishwasher range with the world’s largest wash
capacity, a wok burner able to reach temperatures over 200°C and a new range of
built-in fridges Nordic Fresh.
ASKO booth showcases the latest development of the ASKO Craft line
– the new Black Steel colour. With the Craft line, as well as in all other
products, the global premium appliance manufacturer ASKO aims for utmost
functionality combined with modern Scandinavian design. Black Steel with its
diagonally brushed surface, complemented with a splash of colour, is a modern
interpretation of classic stainless steel. With the new addition, the Craft
line comes in three different colours: classic Stainless Steel, soft Graphite
Black and stylish Black Steel, all playing to ASKO’s interpretation of
Scandinavia: understated elegance, high-quality craftsmanship and natural
Visitors are able to get a
demonstration of ASKO’s connectivity concept, ASKO Connect Life. The displayed
kitchen range includes the digital cooking assistant with voice recognition so
that it’s now a reality to control the appliances by simply speaking to them.
The cooking assistant is also able to guide through food preparation by showing
instructions with both pictures and videos.
New ASKO dishwasher range
- world leading in loading
ASKO is launching a new
and improved dishwasher range, with the biggest loading capacity in the world. The
new ASKO XXL dishwashers can fit 17 place settings, 40% more compared with a
standard dishwasher. It fits five rows of glasses and cups, and 39 cm plates
and trays, all while having the same outer dimensions as a standard dishwasher.
ASKO dishwashers are made of more steel and less plastic, making it extremely
durable and environmentally friendly.
ASKO reinvents the wok
ASKO’s Fusion Volcano Wok
enables home chefs to cook like professionals. The wok generates a vast amount of
heat and effectively directs it to the center of the pan, rather than around
the sides. The flame makes it possible to reach a wok pan temperature over
200°C. With it’s unique, patented, conical shape of a volcano, it maintains a
hot temperature even when more ingredients are added. “There is a strong interest in Asian cuisine, but
we’ve noticed that most home cooks don’t work their wok properly. Stir-frying
should not be done on a moderate temperature, it needs a flame and hot
temperature”, says Wouter Ditters, Product Manager at ASKO.
Premium brands and innovative appliances at the core
of our strategy
It is Gorenje Group's strategic policy to boost sales of
innovative products and premium brands which today already for nearly 30
percent of total sales. We are focused heavily on markets beyond Europe, which
is also where our growth was the steepest last year, and which already account
for over 11.5 percent of Gorenje's total sales. The most important markets in
this segment are Australia, USA, China, and countries of the Middle East.